Category Archives: Marketing

The Best Form of Advertisement

In her new webinar, available soon from the Practising Law Institute, lawyer and private family law judge M. Sue Talia remarks that “limited scope representation clients who are happy will be the best source of referrals.”  I completely agree!

As I explained in an earlier post, the social media age we are in means you cannot safely ignore the way consumer feedback spreads at the speed of light.  Do not simply guess that a satisfied or unsatisfied client might comment to others; expect it.

With well-trained thumbs, a client can comment on you and your work before even leaving your office or the courthouse.  But rather than fear this, embrace and employ it to your advantage.  When a limited scope practice client happily finishes a legal matter on which you helped them, they will feel confident, proud of themselves and happy.  That is what you seek.  For months and even years, they will tell people about their positive experience and the lawyer who helped them.

And keep in mind:  even though it may not be in your basic nature, ask them to spread the word.  These days, I am no longer surprised when other professionals, from doctors to hair stylists, politely ask me to tell my friends and family about their services.  That is no longer strictly within the domain of retailers and restaurants.  Whether through a follow-up “thank you” email, a brochure and business card, or some other method, ask for referrals when you thank the happy limited scope practice client and make it easy for them to spread the word.

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You May Already Be Late!

Limited scope representation is already in use by lawyers across the United States and other countries.  You are fortunate that it is still a relatively unusual type of practice, but that will not last.

In Start and Grow Your Limited Scope Practice, you will find a concise description of the LSR Practice.  The book is rich with practical ideas you can put into place right away–ideas you will not find anywhere else! 

The Appendix also includes FREE forms and materials to help you build your own LSR practice in your own jurisdiction within the limits of the applicable rules of professional conduct.

Whether you plan to add LSR to your existing, traditional practice, or focus primarily on high-volume, focused simple services, there is already a large, growing market of people who want to avoid the costs and financial unpredictability of full-service legal representation in their legal matters. 

That pool of prospective clients will be served by someone.  Will it be you, or someone who beats you to it?  Get your copy of Start and Grow Your Limited Scope Practice: How to Make Money Serving the “Do-It-Yourself” Client today!

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Develop Your Reputation as an LSR Lawyer

Excerpt from Start and Grow Your Limited Scope Practice:  How to Make Money Serving the “Do It Yourself” Client.

Word of mouth referrals are the cheapest form of advertising you can find.  If your work generates positive comments from your clients to others, you will have built-in marketing.  On the other hand, if your clients leave frustrated or worse, you will have to spend a large amount of time and money to overcome the negative reputation.

Read more in the book, including “6 Ways to Protect Yourself” and “Legal Econ 101: Five Fundamentals.”  The book is a condensed practical guide for anyone who wants to get started right away and includes checklists and key forms.

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A-I-D-A … Plus C!

E. St. Elmo Lewis is believed to have coined the A-I-D-A marketing construct back in the 1920s.  The idea is that a successful marketing program leads the prospect through four stages:  Attraction, Interest, Desire and, finally, Action.

But Mr. Lewis had never heard of social media.  The telephone had barely begun to show up in homes and the Internet was decades away yet.  In Start and Grow Your Limited Scope Practice, I show you how to be aware of–and use to your benefit–an updated model that I call “AIDAC” (see diagram).   It is a concept you need to master, regardless of the type of law practice you have.

A-I-D-A-C Diagram

A-I-D-A adapted to the Internet Age

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