Who’s Your Prospective LSR Client?

There contemplationare some misconceptions about the people most likely to want limited scope representation or “unbundled” legal services. Are they poor people? Overly frugal middle class? Anti-lawyer?

Probably so. In other words, there is a spectrum of people who are looking for affordable and effective assistance with predictable financial costs. Some have very low incomes but are unable to get help from free civil legal services organizations for various reasons (most commonly, because those programs are sorely underfunded). But at the other end, you have people who have the money, want to accomplish a legal objective, but are turned off by the unpredictable and unexplainably-high nature of traditional full-service legal costs.

Before you launch a limited scope legal services practice or set of services, think about the market you want to reach. That will make a difference on your strategies for marketing, setting up your internal systems, streamlining your production, and developing your practice overall. It is a rare situation where a shotgun approach–trying to be all things LSR to all people–will let you hone your practical delivery and services to keep the effort moving and profitable.

One of the chapters in my book, Start and Grow Your Limited Scope Practice (available for download and reading now on any mobile device), is “A 7-Step Plan for Success.”  That chapter lays out a simple guide for making the decisions that build your foundation for a new or re-launched LSR practice. I think you will find it helpful.

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