Something old, something new

In an article in the October 2013 issue of the ABA Journal, “Going Old School,” one lawyer is profiled for her success using the “old fashioned” printed Yellow Pages.

In today’s era of social media mania, it is easy to overlook the tried and true. One benefit of a YP print ad is that you can get more information out that doesn’t fit into a tweet or audio spot.

Coupled with appropriate online information, a print ad component may make sense for your LSR practice. Be careful about publishing menu pricing,however, unless you have expiration dates on the numbers.

And always know and follow the advertising rules in your state.

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