As commercial businesses develop their digital strategies, more of them have created staff positions such as “Chief Engagement Officer” or the like.
Keeping good clients is much easier than getting new ones, but something lawyers are not very good at doing. Unless the clients keep the lawyer engaged, too many lawyers sit back and wait for new work.
You can take control of that situation through active engagement of your present and former clients. Find out why they came to you, what they liked, why they haven’t asked you to do more. In short, LEARN from them then adapt.
What if the obstacle was lack of awareness of what you could offer? What if your best quality in their minds wasn’t something you planned to promote?
Find ways to engage wit your current clients so you can see opportunities to attract new clients.