Excerpt from Start and Grow Your Limited Scope Practice: How to Make Money Serving the “Do It Yourself” Client.
Word of mouth referrals are the cheapest form of advertising you can find. If your work generates positive comments from your clients to others, you will have built-in marketing. On the other hand, if your clients leave frustrated or worse, you will have to spend a large amount of time and money to overcome the negative reputation.
Read more in the book, including “6 Ways to Protect Yourself” and “Legal Econ 101: Five Fundamentals.” The book is a condensed practical guide for anyone who wants to get started right away and includes checklists and key forms.