A-I-D-A … Plus C!

E. St. Elmo Lewis is believed to have coined the A-I-D-A marketing construct back in the 1920s.  The idea is that a successful marketing program leads the prospect through four stages:  Attraction, Interest, Desire and, finally, Action.

But Mr. Lewis had never heard of social media.  The telephone had barely begun to show up in homes and the Internet was decades away yet.  In Start and Grow Your Limited Scope Practice, I show you how to be aware of–and use to your benefit–an updated model that I call “AIDAC” (see diagram).   It is a concept you need to master, regardless of the type of law practice you have.

A-I-D-A-C Diagram

A-I-D-A adapted to the Internet Age


Leave a comment

Filed under Marketing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s